WAVE / Cosmo Kappers
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For the 2020 Dutch elections, Laurens van de Vijver, CEO of Wave International wanted to encourage people to use their democratic right of voting. He was inspired by the actions of barbers during the campaign of Obama. So in order to create a buzz around the subject and get people to vote, he and his team initiated a campaign. The goal of the campaign is to stimulate as much people as possible to turn up at the elections. The campaign informs people about the importance of voting however without expressing any political preferences.

VERTOV created a short viral clip for this campaign with a format fitted for various social media platforms.