Jaymz & John West: a social cooking program of 10+ episodes


John West is well known from their extensive product range of fish in can. Together with advertising agency Etcetera/Daybreak, we created and produced an appealing cooking program of more than 10 episodes for social/online use, featuring Chef Jaymz and his delicious recipes. Easy cooking and home-made dinners in the winter of 2016, and surprising BBQ recipes for the summer of 2017.

Chef Jaymz is known from the the television programm Born2Cook and has his own restaurant in Amsterdam. In this series of cooking tutorials he shows us how to prepare the recipes with fish from John West, on the stove, on the BBQ or ready-to-use in a salad. Jaymz says in an interview about John Wests’ fish “There are so much awesome things you can do with fish in can”. All of the episodes of the 2016 series are online visible on the Facebook Page, or YouTube account of John West.

This years series consists of an Teriyaki Tunaburger, a pizza with tuna, salmon kimbap and a grilled grocery salad with tuna, all prepared on the BBQ by Jaymz. Don’t miss out on any of these delicious BBQ recipes, follow John West on Facebook or YouTube to see them all!

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Client:   John West
Agency: Etcetera/Daybreak
Concept & Production:   VERTOV
Director:   Martijn Winkler
Social Media:   VERTOV, John West



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