Creating 8 animated films to explain the book ‘100+ Management Models’ for Hogeschool Leiden


The book ‘100+ Management Models’ by Fons Trompenaars and Piet Hein Coebergh is divided into 8 different fashions, or themes. They all encompass influential management models throughout history. The University of Applied Sciences Leiden asked us to introduce these themes in a clear, informative and entertaining manner. This project was aimed at students, scholars and anyone else interested in furthering their understanding of management models. So we created 8 distinctive animated films that use humor and straightforward reasoning to explain what the book is all about.

Each animated video is introduced by a renowned expert of that particular field. What do you think? Don’t these video’s make you want to become a student once again? We certainly learned a lot about management science while working on this project!

For the animations we worked with our good friends of Framelab. VERTOV acted as creative lead in the project and was responsible for concept, script, production of the live-action video, direction of animations and audio-design.

Check out all 8 animations in the 100+ Management Models YouTube Channel.


Client:   Hogeschool Leiden
Concept & Production:   VERTOV
Director: Martijn Winkler
Social Media:   VERTOV, Hogeschool Leiden



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