Beach cleanup by the North Sea Foundation
The Dutch beaches long the North Sea (Noordzee) have a great reputation of being clean. And on sunny days, it is indeed lovely to sit on the golden sand, basking in the sun. Having a swim in the cooling sea…
However, the beaches don’t stay clean by themselves. There’s the rubbish left behind by all beach-goers, as well as the rubbish dumped in the ocean by boats and cargo freighters. From soda cans, to plastic bottles, to old fishnets: a lot of harmful junk pollutes the North Sea. To raise awareness for this matter, and to educate people to clean their rubbish after them, the North Sea Foundation organizes a Beach Cleanup tour every year in August. Hundreds of volunteers get together every day for a whole month to, yes, clean the beaches. And to spread the message that waste belongs in the trash can, and not in the wild!
To kick-off 2014’s Beach Cleanup Tour, we created a short video that explores how a episode of Baywatch might look if the beaches of the North Sea weren’t so clean… The video was released simultaneously with online and social media appeals to help out, and featured on several influential online blogs and news outlets, like Dutch Cowboys. Resulting in almost double the amount of volunteers signing up, compared to last year. Now that’s great news!
Check out more info about this initiative and others from the North Sea Foundation here: www.noordzee.nl
Client: North Sea Foundation
Concept & Production: VERTOV
Director: Martijn Winkler
Social Media: VERTOV, noordzeeTV
Social channels: YouTube, Facebook
Volunteers: Dubbeled compared to last year