Creating awareness for EasyJet’s partnership with UNICEF
Check out the cute and rather funny event we set up at Schiphol Amsterdam Airport to kick off the special easyJet/UNICEF campaign: passengers can donate their spare change on board all flights this summer. Did you know: only 1 euro can vaccinate 2 children against a deadly disease, such as measles!
The online video created a noticeable buzz and awareness for the partnership of easyJet with UNICEF. Passengers were motivated to donate their spare change to UNICEF on board: 1 million euro’s were donated within 1 month. The video and partnership of the two brands was also covered in numerous (online) media outlets and social media.
Concept & Production: VERTOV
Director: Martijn Winkler
Social Media: VERTOV, easyjet
Donations: 1000.000+ within 1 month