Creating awareness for the ANWB-Experts Platform
In order to inform and create awareness for the ANWB-Experts Platform, we produced a series of viral videos with answers to the questions of ANWB members. In these videos two young ANWB experts named Bas and Marlous try find out these answers. The videos features some spectacular and remarkable answers due to surprising questions.
The series draw the attention towards the ANWB Experts Platform which is an online service of the ANWB. This Platform includes lots of information and advice on subjects such as cars, motors, camping equipment and legal issues. If there is an answer missing ANWB members can easily ask a new question.
With this campaign we reached millions of people and were talked about on Fonkonline and Nederland Media Nieuws so we definitely succeeded in promoting the ANWB Experts Platform!
Concept & Production: VERTOV
Director: Martijn Winkler
Social Media: VERTOV, ANWB
Social channels: YouTube, Facebook