Pranking ABN AMRO Clients during their Safari



For a few weeks, all customers who took out a new travel insurance at ABN AMRO Insurances were eligible to win a full-service safari trip to Tanzania. When it came time to announce the lucky winner, ABN AMRO turned to VERTOV for a creative idea to do so.

How can we make a memorable event out of an ‘ordinary’ prize ceremony, that is appealing to many people and carries the message about the brand’s insurance product in an organic, non-obtrusive manner?

We decided to push the idea of winning a safari trip to its max, by pranking the unsuspecting winners into thinking they were caught in a Safari Gone Wrong. The online video that takes place in a limousine in Safari Park Beekse Bergen, was picked up by influentials websites and blogs such as and magazines like Marie Claire, and garnered almost 200.000 views within two weeks, with a very positive rating amongst all viewers.

The video struck a chord among current and potential customers of all ages, and truly set up the tagline: The Travel Insurance by ABN AMRO. Even for the most unusual situations.

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Client:  ABN AMRO
Concept & Production:  VERTOV
Director:  Martijn Winkler
Social media:  ANWB, ABN AMRO


Reach/views:  200.000+
Social channels:  YouTube, Facebook






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