The Periodic Table of Story Elements

August 21, 2014Storytelling

“If your press release doesn’t contain one or more of these elements, the story doesn’t exist.” We couldn’t agree more with HoustonPR. Personally, we like to go for the Ha! and the Aw, although the Eh? works nicely too.

You are not a storyteller

August 5, 2014Inspiration, Storytelling

Stefan Sagmeister (renowned designer) has some compelling things to say about the b*llshit claims all sorts of people make about being storytellers. “No, you are not a f*cking storyteller!” Funny and – yes – insightful too. Oh, and a tip for all roller coaster designers out there: you are not storytellers, you are roller coaster … Read More

LILA kickstarts summer bliss

May 24, 2014Inspiration

LILA une musique de LIMOUSINE un documentaire du BROADCAST CLUB This absolutely stunning film captures the feeling of freedom and nostalgia in summer. Like an uplifting summertime blues. A poetic portrait of a place, a people, a belonging, a life… Watch this when you’re in need of a boost of life. Well, in any case, … Read More

VERTOV and Coebergh win GOLD SABRE Award

May 21, 2014VERTOV In the media, VERTOV News

The jury of the EMEA SABRE Awards selected our viral video campaign ‘Laughing Tram Man’ for Rituals Cosmetics as winner of the category Fashion & Beauty. The campaign’s focus was the launch of the new Rituals’ Laughing Buddha collection, which is all about sharing happiness: “When you smile to the world, the world smiles back”. We reinvented this old … Read More

Why Storytelling Is The Ultimate Weapon

May 15, 2014Storytelling

Great article on Co.Create by ‘The Storytelling Animal’ author Jonathan Gottschall. Insightful excerpt: Until recently we’ve only been able to speculate about story’s persuasive effects. But over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are … Read More

The Evolution of Visual Effects

May 15, 2014Inspiration

Visual effects in cinema have evolved quite a bit since the invention of filmmaking. But through all the years one common trait remains: the sense of awe and wonder. Be it a trip to the moon (Le voyage dans la lune, 1902), or the parting of the Red Sea (The Ten Commandments, 1923), or seeing Tom Hanks next … Read More

We’re nominated for the EMEA SABRE Awards!

May 5, 2014VERTOV In the media

We have some great news to share today! Together with our partner Coebergh Communicatie & PR, we received three nominations for the prestigious EMEA SABRE Awards. With our campaign for Rituals’ Laughing Buddha we are up against stellar brands like Instagram and Procter & Gamble in the categories ‘Brand-Building’ (Diamond Award), Industry Sector ‘Fashion & Beauty’ (Gold Award) and ‘Marketing … Read More

Look Up

May 2, 2014Inspiration, Storytelling

Get off social media. Live in the moment. Put down your phone. Statements like these are heard more and more often nowadays. Many agree and think people are spending too much time looking at our phones and computers. This media we call social, is anything but. Music video director Gary Turk strongly believes its time … Read More

Most Shocking Second a Day Video

April 14, 2014Inspiration, Storytelling

Impressive short film that depicts the eruption of a civil war in London through the eyes of a young girl. Suddenly the civil war in Syria doesn’t feel that far away anymore… From Save The Children