PostNL locations; surprisingly close!
In our PostNL social campaign we put the focus on how close their locations (post offices and parcel service points) are to their consumers. We created a short viral video, featuring remarkable people who are picking up their parcels. Parcels with a surprising content!
Besides the viral video, the campaign also included a unique trigger. Consumers could check in at a PostNL location when they were dropping off or pickup up a parcel, using the hashtag #postnldichtbij, for a chance to win an Iphone7!
Using a check-in in this campaign has several advantages. First, due to the large use of #postnldichtbij, the social media campaign creates awareness for PostNL’s locations amongst a broad audience. Second the location check-ins expose the social media pages and accounts of retailers who run parcel service points in their stores.
Overall a unique campaign that helped PostNL with creating awareness for their many locations throughout the country and at the same time helped retailers with the growth of their social media accounts.
Concept & Production: VERTOV
Director: Danny Maas
Social Media: VERTOV